Omnichannel Marketing & Analytics

 

Situation & Objective

 

A large pharmaceutical company launched omnichannel promotional and disease education campaigns in Oncology and Neuroscience therapeutical areas across channels including-

 

• • Company Microsite
  • 3^rd Party campaigns across vendors
  • Social Media campaigns including LinkedIn and Twitter promotions

 

The firm wanted to track the performance across these campaigns for effectiveness with the following objectives:

 

• Microsite: Online presence, improve user experience, and boost sales through live web connectors
• 3rd party: Driving traffic and content engagement
• Social Media: Strengthen its social media presence, engage with HCP’s, and monthly update

 

The output KPIs were visualized in the form of Qlik dashboards with multiple views.

 

Approach

· 

 

• Identified the relevant KPIs and assessed channels to be utilized and information required across the channels 
• Integrated data connections across the channels and extracted data
• Analyzed and modelled the data to convert them into required KPIs to be updated on Qlik

 

Key KPIs Outlined

 

Outcomes and benefits achieved using Qlik Sense, included:

 

• Improved patient care and outcomes through real-time data access.
• Enhanced resource allocation and hospital efficiency.
• Reduced operational costs and optimized inventory management.
• Compliance with healthcare regulations and standards.

 

Outcomes And​ Impact

 

• Improved Patient Care:  The Report helps healthcare professionals' access and analyze data to deliver better patient outcomes.
• Optimized Resource Allocation: The platform enables efficient management of resources, ensuring they are used where they are most needed.
• Reduced Costs: By providing insights into operational efficiencies, the aids in reducing unnecessary expenses.
• Data-Driven Decision-Making: Healthcare organizations can make informed decisions based on real-time data analysis.
• Enhanced Healthcare Operations: The report streamlines operations by identifying patterns and trends that drive efficiency.
• Better Patient Outcomes: The ability to analyze large datasets leads to improved patient care and treatment strategies.
• Pivotal Role in Healthcare Transformation: The report continues to be a key tool in helping healthcare organizations adapt to an evolving landscape.

 

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